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On 22 January 2021, StarPlus became Utsav Plus in the UK and Europe. On 30 December 2020, Disney announced that the Star branding in the Netherlands would be replaced with Utsav from 22 January 2021. On, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" and signature song composed by A.
On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch". On 14 June 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi". On 1 July 2001, the logo transformed yellow to blue and white, now cutting star. On 4 January 2019, Star similarly shut down its linear channels in the United States, in favour of the Hotstar service. On 6 October 2017, Canada's ATN Channel lost rights to Star programming, with viewers directed to the new streaming service Hotstar, which was recently introduced in the Canadian market. StarPlus HD was set to launch in both the United Kingdom and Ireland by the end of 2011, but it was delayed until 5 July 2012. It carries the same schedule as the SD feed, but with different commercials. The channel's high-definition feed was launched on 15 April 2011. The channel launched in the United States in November 2004.
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On 31 March 1996, after Star ended its relationship with Zee TV, StarPlus was transformed completely into a Hindi-language channel (from April 1996 to June 2000, StarPlus was a bilingual TV channel consisting of Hindi and English programmes), with Star World becoming the network's English-language counterpart channel and the company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, which helped solidify the channel's position as the leader in the Hindi-language television broadcasting area. When it was first launched on 21 February 1992, StarPlus was an English language entertainment television channel broadcasting international television shows from the United States, United Kingdom, Australia and New Zealand, with Zee TV being the Hindi-language counterpart. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films. StarPlus is an Indian general entertainment pay television channel owned by Star India, a wholly owned subsidiary of The Walt Disney Company India. ( India, Indonesia, Malaysia, Philippines, Thailand & Vietnam) (downscaled to letterboxed 480i/ 576i for the SDTV feed) International (Except USA, Canada & Europe) For the European channel formerly known as Star Plus, see Utsav Plus. For the streaming service in Latin America, see Star+.
For the English-language channel formerly known as the original incarnation of Star Plus, see Star World. This article is about the Hindi television channel.
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